edition
Brahma Argentina and the launch of a special edition can for its summer season.
Client
Brahma Argentina, AB InBev
Industry
Alcoholic drinks
Services
Packaging Design
Brief
Summer is the ideal season to enjoy a cold beer. To boost sales during this peak season and stand out from the competition, Brahma is launching a special edition of its cans, encapsulating in a packaging design all the sensations of this time of the year.
Insight
It’s always good to refresh yourself with a light and delicious Brahma beer. Perfect for a hot day!
challege
Developing a high-impact design for this special edition, condensing in a beer can all the sensations and experiences associated with the summer season.
IDEA
We started with the design of the traditional can, loosening it up with an illustrated street art aesthetic. Extending the logo throughout the cylindrical surface of the can, we captured the freshness of the beer in a summer night: Brahmaaaaaah!
RESUME
Brahma introduces a special edition can in Argentina for the summer season, highlighting its values such as flavor, refreshment, and good vibes! We designed this packaging for them, bringing the brand even closer to its young consumers who eagerly anticipate this time of the year to enjoy it with one of the best beers in the country.