Chocolinas: Redesigning the packaging of a sweet kitchen ally.
Client
Chocolinas, Bagley
Industry
Biscuits
Services
Packaging Line Redesign.
Brief
In addition to modernizing the brand and addressing issues in the product family architecture (including the Coquitas and Vainitas brands), Chocolinas needed to increase consumption frequency through new uses. Building on its use in the recipe for Argentina’s most famous cake (Chocotorta), it was essential to enhance the product’s utilization in various sweet recipes.
Insight
Chocolinas is one of the most traditional and beloved brands in Argentina. Simultaneously, the Chocotorta is a milestone in practical and homemade pastry. Given that this chocolate biscuit is so versatile, its use in simple and delicious sweet recipes is almost limitless, and we needed to emphasize this aspect.
challege
Create a well-organized pack system within a larger family shared by Chocolinas, Coquitas, and Vainitas. Simultaneously, we needed to modernize the aesthetic, achieve a greater impact on the shelf, and use packaging as the primary vehicle to communicate the versatility of these products when cooking sweet recipes.
IDEA
The most popular recipe in Argentine homemade pastry, the CHOCOTORTA, was capitalized by creating a pack system that communicates this and other recipes.
RESUME
We redesigned the entire Chocolinas product line and its family members (Coquitas and Vainitas) to create a closer connection with consumers without losing their traditional essence. Additionally, we included the sweetest and easiest recipes on the packaging to broaden the product’s usage for various occasions.