Ciencia Recreativa comes to TV, and we redesigned its brand image.
Client
Ciencia Recreativa
Industry
Entertainment
Services
Rebranding.
Brief
Redesign the logo, modernize it, and provide it with a context and environment that accompanies it in its new communication needs. The brand is coming to television and needs to improve its readability, impact, and memorability.
Insight
The best way for children to learn is always through play. To achieve this, it is necessary to turn science into entertainment that provides knowledge.
challege
Achieve a brand with impact and good readability for television. A brand that can be easily recognized in all versions of the logo and with a unique visual identity.
IDEA
We redesigned the brand, taking cues from children’s TV: series, cartoons, speaking their language. A mix of humor, irreverence, and action to convey fun, curiosity, and reaction.
RESUME
The educational entertainment brand for kids, Ciencia Recreativa, makes its foray into television. For this, we reconsidered the logo design and its entire visual identity, adapting it to this new communication format.