Ciencia recreativa
Ciencia Recreativa
Entertainment
Rebranding.
Redesign the logo, modernize it, and provide it with a context and environment that accompanies it in its new communication needs. The brand is coming to television and needs to improve its readability, impact, and memorability.
The best way for children to learn is always through play. To achieve this, it is necessary to turn science into entertainment that provides knowledge.
Achieve a brand with impact and good readability for television. A brand that can be easily recognized in all versions of the logo and with a unique visual identity.
We redesigned the brand, taking cues from children’s TV: series, cartoons, speaking their language. A mix of humor, irreverence, and action to convey fun, curiosity, and reaction.