Client
Je Suis Raclette
Industry
Food
Services
Branding
Je Suis Raclette: Branding for new locations in Buenos Aires.
RESUME
We designed the branding for a brand featuring a novel product in the Argentine gastronomy market: raclette cheese. Its owners lived in Switzerland and brought this idea to Argentina. They initially started selling it at fairs, and eventually, thanks to the positive reception from customers, began offering it in their own establishments.
BRIEF
In this project, we accompanied the brand in the opening of its locations, designing a unique branding that would first convey the characteristics of this new product in the market and, secondly, tell more about its Swiss origin and the story of its founders.
Insight
The Swiss origin of the brand establishes a direct connection with the world of cheeses, serving as the perfect vehicle to showcase the brand’s credentials as experts in this unique product.
challege
To convey what raclette cheese is and where it comes from.
idea
The brand combines a straightforward sans-serif typography with a hand-drawn icon that literally shows how raclette cheese is melted in a raclette machine. Within the design, we also included a more formal tagline that allowed us to talk about the product’s origin.
