Client
Alfajores La Aldea
Industry
Biscuits
Services
Rebranding and Packaging Line Redesign
La Aldea: Redesign of logo and complete packaging line for alfajores and dulce de leche bombs.
RESUME
After winning the ‘World Alfajor Cup’ with several of its star products, the brand decides to redesign its logo and the entire packaging line to showcase the excellent quality of its products.
BRIEF
Redesign the logo and elevate the perceived quality of alfajores and dulce de leche bombs packaging in all their presentations
Insight
In the world of alfajores, it is essential to achieve indulgence and temptation, both with the quantity of dulce de leche filling and the quality of the chocolate coating.
challege
Achieve conveying the excellent quality of the products and their ingredients in the packaging in the clearest and quickest way possible.
idea
We designed a minimalist pack with the alfajores and bombs as protagonists, including product shots with front views to easily perceive the excellent quantity of filling. We redesigned the logo to make it more iconic, referencing the two layers of the alfajores.
