We redesigned the entire product line of Noel, the traditional and popular food brand in Argentina.
Client
Noel, Arcor Group
Industry
Food
Services
Packaging Line Redesign.
Brief
Noel was seeking a complete redesign of its entire portfolio to update an image that had become somewhat outdated for its new consumers. This redesign had to maintain the brand’s historical values that had been built over the years but modernize both its logo and the most characteristic elements of its packaging.
Insight
The Argentine culture is closely linked to family cooking. Noel’s brand proposition is that all Argentine families have access to quality products at affordable prices, aiming to connect with modern families who have less time to cook.
challege
Create greater brand recognition on the shelf through a redesign that incorporates a modern, solid, and consistent layout, yet is flexible enough to be applied to all products of the brand (ranging from canned vegetables to solid sweets, including jams, jellies, and cake mixtures).
IDEA
Highlighting the most characteristic graphic elements of the old design, such as the logo structure and tablecloth pattern, but modernizing them and bringing them into an aesthetic that fosters a closer connection with the brand’s new consumers.
RESUME
We redesigned the entire product line of Noel to appeal to a younger audience seeking products with the best price-quality ratio. In this redesign, we modernized the aesthetics without losing sight of the traditional component that made this brand a reference in the diet of Argentinians. With small adjustments to the packaging layout, we achieved greater prominence at the point of sale, while also designing a adaptable branding system for the extensive range of products offered by the brand.