We redesigned the line of baked and fried snacks for Saladix, a traditional brand in the category.
Client
Saladix, Bagley
Industry
Crackers
Services
Architecture and Redesign of Packaging Line.
Brief
Saladix has two classic snack lines: baked and fried. While the historical line of baked snacks led its segment, the fried presentations were at their lowest point in sales. The brand needed to find a packaging design that aligned all its varieties and flavors and leveraged the strength of its best-selling products over those facing greater challenges at the point of sale.
Insight
Saladix has traditionally been the snack of choice for teenagers and families due to its flavor and satisfying effect. Elements such as its ingredients, colors, and shapes are the main attraction when choosing a snack at the point of sale.
challege
Unify the portfolio to incorporate the values of the traditional baked snack line into the fried snack line.
IDEA
In addition to unifying and organizing the entire portfolio, the redesign simplified the brand communication. The use of vibrant color palettes improved visibility at the point of sale, while also making more efficient use of printing technology. With the collaboration of Toledo Design Studio, we were able to extend the layout to the entire product line.
RESUME
We redesigned the entire baked line of the Saladix brand, seeking a visual identity that strategically spills over onto the entire fried line to create a more powerful and direct communication in the portfolio.