We redesigned the entire Cofler chocolate tablet line, the most recognized chocolate brand in Argentina.
Client
Cofler, Arcor Group
Industry
Chocolates
Services
Packaging Line Redesign, POP.
Brief
The brief had three clear objectives: increase perceived value and temptation at the point of sale, place a greater emphasis on its unique ingredients and combinations, and align all brand presentations to generate a greater impact.
Insight
The ingredients combined in its various presentations and the chocolate itself are what make Cofler a recognized and valued brand in the chocolate category. Temptation and indulgence are the main drivers of consumption.
CHALLEGE
Simplify brand values and convey them through innovative and disruptive design.
IDEA
The idea was to feature the image of the product on the front of the packaging in a way none of the competitors did: an explosion of flavor. Together with the collaboration of illustrator Marcelo Otero, we worked on the details of the ingredients to generate immediate temptation.
RESUME
Cofler, one of the most important chocolate brands in Argentina, constantly renews itself through the launch of new flavors. With multiple product offerings in the market, the brand needed a packaging redesign to establish its family of varieties while simultaneously conveying temptation and versatility in combining different ingredients. With this project, we were able to unify the brand’s image and establish a strong presence at the point of sale, making the chocolate and its exclusive flavors the main focus.