Rocklets
Rocklets, Arcor Group
Chocolates
Branding
Rocklets had the need to renew its image and find a new way to connect with its consumers, a young and demanding audience. Being the product most associated with the fun side of the chocolate business, that value had to be conveyed in its key visual, especially at the point of sale. The brand needed a story to tell through images that included the product and its consumption occasions.
Rocklets is the color of chocolate, it’s fun, it’s irreverence. It’s a chocolate we can eat without stopping what we’re doing because Rocklets maximizes that experience. Game with Rocklets, stream with Rocklets, watch a movie with Rocklets. Endless Rocklets for limitless fun.
To convey everything that Rocklets means to the consumer and maximize the experience of a life with Rocklets. Color, fun, adventure, abundance.
We collaborated with illustrators to create a Key Visual (KV) and found a tone to talk about Rocklets: a mix between urban graffiti (sketch in collaboration with Sure Design) and 3D illustration. With the collaboration of the illustrator Mora Vieites, we created a surrealistic universe where the music, the game, and the magic of Rocklets come together in an unforgettable party. We reworked the brand’s logo, taking it into this new 3D language to convey all the qualities of the product: shine, color, and texture. We redesigned the entire portfolio with the premises established during the development of the Key Visual but without altering the brand’s identity on the packaging (something highly valued by the consumer).
Rocklets, the product most associated with the fun side of the chocolate business, lacked a visual appeal on the point of sale and a story to tell. What was there didn’t quite represent the brand. We developed the Key Visual (KV) for Rocklets, working together with illustrators to find that identity, and successfully captured the personality of this iconic brand for all Argentinians in images.